BBI Client Resources

1) Write Articles: Submit 3 or 4 articles (with back links to your website) to several popular article databases. It's best to include the full web address including the http:// part. For example: http://www.bbiworld.com

Try to Include the address twice, once in the body and once in the Author Resource box. This will help make sure that you'll have at least one active link in each article. Some article systems will only include active links in one area or the other.

There are great benefits to writing articles and making them available for free distribution. The majority of website owners won't take the time to write their own content and are eager to find articles to place on their websites. If you write a brief 800 word article on a popular topic, you could have your article, along with links back to your website, from 500 or more websites in a couple of weeks or less. For more details, visit ArticleKarma, a very active online article database that features thousands of authors, articles and hundreds of categories: http://www.articlekarma.com

2) Write New Content: Add several new pages of content to your website. Use highly searched terms and repeat them 5 or 6 times in your text.

Use a free tool like Overture's Keyword Selector Tool: http://inventory.overture.com - You can find the terms to use for your articles, for updating poorly performing pages on your website, for your product descriptions, etc. By entering a keyword, into the Keyword Selector Tool, you'll see the number of searches for the most popular related terms for last month.

It may not be entirely accurate, but I typically multiply Overture's results by 5 to account for searches on the other major search engines. The highest volume terms aren't always the best to go for as the competition is always greater. I find it's usually best to work with the niche keywords. These keywords may receive substantially less traffic, but it will generally be more targeted traffic and will also be easier to land a higher search spot.

Read our Content Creation Tips Article for a look at content creation, along with some real-world examples.

As you experiement with keyword selection, you'll start to get a feel for what constitutes a good amount of monthly search traffic. The keywords you choose will also depend on how specialized your business is. For example, if you offer a very specialized $1,000 gizmo, it may be very much worthwhile to build pages that target search terms that only receive 500 searches each month. 2 or 3 sales of that product would be a great return in that case. Wheras, if you're selling a $20 gizmo and get only 2 sales from the hours of work and the cost of your developer adding the pages. In that case, you'd bemuch better off taking that $300+ and buying the traffic from Google Adwords.

However, finding the right niche keywords can mean lots of sales and a steady stream of valuable free search engine traffic for a long time to come. The key here is to create one page for each of those exact search terms you've chosen- and weight the pages properly by repeating those terms 5 or 6 times within each 600 words of copy and stay on topic.

Please note that this is not an exact science. While we have a particular starting format we use to get high placement for our web pages, it almost always takes further tweaking and continued updating over time. Remember, search engines are always changing how they index web pages - and the other websites that are listed along with you are constantly changing their pages too. So, a great page one ranking today can quickly become a page 3 ranking and vice-versa.

Monetize Your Traffic

Since you're working so hard to create new traffic for your website, why not find other ways to monetize more of that valuable traffic?

One big mistake most website owners make today is not understanding how valuable their site traffic really is. If you knew how much others are spending everyday on pay-per-click campaigns you might fall off your chair! With top bid prices of more than $75 per CLICK, words have become a commodity.

Even if you website only receives 100 vistors each day, you could potentially make some great advertising revenue from your site. Say, for example, you are a local printing company that has a website mostly for providing information for prospective local clients and your current local clients. Let's also say that out of your 100 visitors each day, only 6 are local and the remaining 94 are from all around the world and have found you by searching on Google, Yahoo, MSN, etc.

Now, what happens in most cases is that those 94 that came into your site through a search will quickly see that you're not offering exactly what they;re looking for and will leave your site. Why not direct that visitor to a site that may have what they're really looking for?

In our printing example, you might be surprised to find out that advertisers are paying anywhere from $1 - $10 per click for printing-related keywords. It's said that Google pays about 50% of their ad revenue to their publishers. If you ran Google Adsense on your website and had 25% of your visitors clicking through to a $1 ad, that's potentially $15 or more in revenue each day or $450 per month. Wouldn't that pay for much of your online expenses each month?

Before you start saying that it's unlikely you could make that much from online advertising, understand that there are many web publishers earning more than $100 each day from their otherwise "wasted" site traffic.